Quality First, Customer Paramount.
We have produced 80 Million pcs relays in 2019, then increased to 90 Million pcs in 2020 and with a plan to increase 15%-20% in 2021. We have achieved a total sales amount of CNY 150 Million in 2013.
Who We Are
Chuzhou Kexin Electronic Co., Ltd. (was known as Anhui Mingguang Life Electronic Co., Ltd), short for AFE, was set up in 2002.
AFE mainly design, develop, manufacture electromagnetic relays and other electronic components. The products are used in household electrical appliances (air conditioning, fridge, TV, washing machine, solar power appliances), industrial control and commercial systems, communication equipment and automotive etc.
Due to aggressive increase of our production requirement, old factory was no longer satisfied our needs, we set up our new factory in 2010 in Mingguang Industrial Zone of Anhui Province. And extended with stage 2 in 2011, in second half of 2019, AFE started to optimize its management structure, involve new leaders, abandon the old name and begin to run multilpe range marketing strategy. AFE is one of the most excellent quality relay manufacturers in east coast of China.
We have International Sales Division based in Shanghai set up in 2011, and now have international clients in Turkey, Israel, Korea, India, Iran, Brazil, Germany, Italy, Russia, North America and Australia.
AFE was approved with ISO9001 quality management system authentication in 2009, acquire ISO14001 quality management system certification in 2011, according to the market demands and customer requirements, the company's products have passed America UL, Germany TUV, China CQC and VDE (in progress) series of safety authentication.
All of our products adopt the environmental protection material, all conform to RoHS and REACH requirements.
Our Factory at a Glance
New management team come in to the factory with brand new ideas and plans. Due to globaliszation purpose, the old AIFU name will no longer be used, instead is the modern multiple level marketing strategies to target specific industries.
Many of engineers and managers from Tyco, OEG, Goodsky, OMRON joined us which provided a huge support to the business, with enchanced way of management and production control and patent automation production line involved, our productivity has been greatly increased as well as quality of the products. We successfully enter high profile market with few famous clients to do business with us in long term with trust and close communication. We have reached 130 Million CNY sales this year with a >15% increase prediction in 2014.
Restructure was successful, due to aggressive increase of our production requirement, old factory was no longer satisfied our needs, we set up our new factory in 2010 in Mingguang Industrial Zone of Anhui. And extended with stage 2 in 2011, AFE is one of most excellent quality relay manufacturers in east coast of China with 60 Million CNY sales in same year and a fast growing prediction. AFE took nearly 80% of the whole production capacity and was already became well-known.
Anhui Mingguang Life Electronic Co,. Ltd. originally set up, with biggest sharehold, Hsinda from Taiwan, Life Electronic mainly produced relays for Hsinda brand. Few series are available, with sales of CNY 15 Million in 2003. 95% of the products we do were OEM
In 2008, Hsinda from Taiwan divest from factory made it the hardest time ever, yet, a great opportunity raised. We started to have our own brand 'AFE', but due to lack of awareness of our brand reputation, OEM was still the main business for us that took 90% of the whole production. CNY 30 Million sales was made in the year 2008, company started restructure and invited partners to invest in this big potential entity.